Why don’t you use black pepper/piperine/bioperine?
Despite common claims, recent research has shown black pepper or piperine to be ineffective in increasing the absorption and bioavailability of curcumin. We have therefore omitted black pepper, instead opting for a far more effective approach using a new form of curcumin that is clinically demonstrated to provide 10 times better absorption and bioavailability than standard 95% curcumin. Our unique patented technology wraps a concentrated level of curcuminoids in turmeric oil with a shell made of turmeric protein, starch and fiber to create a “polar/nonpolar matrix”. This matrix protects the curcumin and delivers it to the gut in a similar format to natural turmeric root, but in a concentration 100 times higher and with 10 times greater bioavailability – so no additives are required.